Why would I spend money on search engine marketing?
Businesses have the potential to show up in the sponsored listings on a search results page thanks to search engine advertising. Paying for it will enable your company to appear at the top and attract the searcher’s attention. Search engine advertising has two great advantages: it is clearly measurable in terms of performance and only costs you per click (or lead), ensuring that you only pay for interested customers.
Where is my PPC advertising going to appear?
PPC advertisements come in a variety of formats, including search, display, social media, retargeting, Google Shopping, and mobile ads. They may show up in search engine results pages (SERPs), follow you on social media, appear on websites you visit, or show up in apps you use. StepIn Digital can advise you on the most effective PPC strategy and help you target the right demographic with your adverts.
How do I know if my PPC campaign is working?
PPC campaign success is dependent on the organisation and its goals. These could be a rise in visitors, a rise in interaction, a rise in leads, sales, or conversions. Clicks, cost per click, click-through rate, quality score, cost per acquisition, ad position, and conversion rate are a few KPIs that are used to gauge the performance of a PPC campaign.