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Rainbow Carpets & Flooring
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Our Facebook Advertising Services
Why advertise on Facebook?
The number of people who use Facebook is above a billion. You should give social media a second thought if you need to utilise it to build relationships. Due to Facebook’s massive user base, you can sell to a whole new group of people. Facebook advertising has the potential to save money compared to other forms of marketing. Magazine and newspaper ads are pricey. Pay-per-click (PPC) campaigns are efficient but may rapidly drain your cash if you need experienced staff to manage the account.
Ads on Facebook might have a lower cost per click (CPC) depending on how much money you put aside for the campaign. Many companies utilise Facebook ads because they are more cost-effective than other types of marketing.
Why Hire a Facebook Marketing Agency?
Even though running successful Facebook advertising campaigns without professional help is possible, doing so means missing out on a few critical changes. When you work with an agency, they tailor a marketing strategy to your company’s specific demands. They learn about your industry, goals and competitors to create a personalised plan for your business. They make original material, research and choose the most relevant demographics to reach, and organise your campaigns to achieve defined objectives.
In addition, you will get detailed reports demonstrating your efforts’ outcomes and providing concrete advice on how to proceed. Successful campaigns on the site need regular posting, the development of engaging competitions, and the creation of visually appealing images.
Who can use Facebook Ads?
Some businesses and brands wrongly assume that Facebook isn’t a good place to advertise, but the reality is that almost any business may get exposure by using the site. These outcomes matter significantly to our customers’ bottom lines. Our patrons’ enterprises may expand due to their increased revenue.
Partnering with an expert firm may help you get the most out of your Facebook ads, no matter the size of your company, the sector you’re in, or the items you’re trying to sell. To effectively sell and advertise your company, Facebook provides a reliable platform. StepInDigital and Facebook can help you achieve your marketing goals, whether they be to increase brand recognition, get new fans, or boost sales.
What is an Effective Facebook Ads Campaign?
The ideal Facebook advertisement unambiguously directs the prospect to do some desired action. There are only two primary advertising campaigns and formats to generate brand awareness and create direct responses like purchases, app downloads, or contact information. Your strategy should be able to accomplish both of these goals. However, you’ll often receive one of these options. Having a well-known brand is priceless. It’s a smart move that will benefit your company in the long run. Yet only a few initiatives attempt to combine brand building with direct response.
Success is usually only possible if you have exceptional marketing skills. Therefore, calls to action (CTAs) relating to content consumption, such as following your Facebook page, subscribing for more material, or collecting email subscriptions, are more effective in creating brand awareness. In addition, direct-response advertisements are more effective when they address typical reservations about making a purchase instead of attempting to captivate or amuse.
Are Facebook Ads better than Google Ads?
Facebook Ads and Google Ads are popular pay-per-click (PPC) advertising platforms, but they are used in very different ways. Google Ads works best for brands, products, or services your audience is actively looking for, like plumbers. Facebook Ads, also called Meta Ads or Meta for Business, are best for advertising new headphones that your target audience might be interested in but may not be actively looking for.
Facebook ads are best for businesses that want to raise awareness of their brand or the products or services they sell, especially among people who may not have heard of them before. Facebook gives advertisers a lot of ways to target specific groups of people so that they can show their products to the right people through text, image, and video ads. Google Ads work best for brands with a product or service that users actively search for and want or need. These ads primarily target people ready to buy, so the best ad copy is short, clear, easy to call or visit, and points out the clear benefits of the brand’s product or service.
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