Frequently Asked Questions

Compared to an employee who has a broad knowledge of digital marketing, our team of 6 digital experts are each experienced and accredited specialists in their particular area of digital marketing.

Our experts are leaders in their fields when it comes to SEO, PPC, Social Media Marketing, Email Marketing, Web Design, Digital Strategy, and Data & Analytics. With the help of a Digital Strategy experts, our team members share knowledge between themselves to make sure all your digital channels work together in a joined-up approach and achieve more for you. We like to think of ourselves as an extension of your team, offering skills you can’t recreate in-house.

We ask you to commit for a minimum term of 6 Months based on your project and objectives. This gives us enough time to acquire data, study it and implement a strategy that will start to generate the results you want. We’re not interested in locking clients into long contracts, but it’s something that we have to do to ensure we deliver the best service and results possible. In many cases, clients expect to see results within weeks which is impossible without optimisation, research and data. Due to this we have to implement contracts of a minimum of 6 months to be able to work on your projects. We want you to stay with us because we’re generating you and your business great results.

No, there are never any hidden costs with StepInDigital. We cover all of our work in the set monthly retainer. However, you’ll need to cover any ad spend such as Google Ads and Facebook Ads. This is paid directly by you to Facebook & Google. We don’t bill you anything else apart from the monthly retainer fee.

Prices quoted by various agencies will generally take into consideration the differences in depth of service and experience. For example, a service that costs £250 compared with one that costs over £1,500 per month is not likely to be as effective or as thorough.

When receiving quotes from digital marketing agencies, make sure you understand what the deliverables are for the costs they’ve quoted. At StepInDigital, we’re always transparent and honest about what we’re going to deliver in the time we’ve quoted for, hence we only have two set monthly packages to choose from. In our experience, we need a good amount of time to generate the best results possible. By quoting for anything less than this, we know we’re set to fall short on performance.

Where your business is located doesn’t really matter when it comes to the work that we do. In fact, we work with clients across the whole of the UK. When it comes to communication, we aim to see our local clients for frequent face-to-face meetings, but we still arrange regular calls for our clients who are a bit further away. On top of that, we’ll travel to see you for quarterly or bi-annual face-to-face meetings.

Getting to truly understand your business is something we take very seriously at StepInDigital. We dedicate a great amount of time getting to know you and your business so that we come up with the most effective digital marketing strategy possible.

We do this by talking to you and your team at your project’s kick off meeting. In this meeting we aim to get as much information about the business as possible by interviewing you about your offering.

Aside from that, we also do a lot of research into your industry, and spend time analysing external and internal data. We ‘listen’ to your audience on social media to get an idea of the things they expect from your business, and lastly, we take a detailed look into your competitors and what they’re doing online.

All this helps us to gain the best possible understanding of your business and industry. If you’re a local Leicester client, we’re also able to spend time each month working from your office. This helps us really get under the skin of what your business does.

When you start working with us, we’ll arrange a kick off meeting with you and your team. This meeting gives us the opportunity to get all the information we need to put together our initial 6-month digital marketing strategy.

This strategy will outline when and what we plan to deliver. It’s a comprehensive plan that outlines what aspects of the project will be delivered over and the dates you can expect to see them. We update and refresh this strategy every 6 months (or less) so you’re always in the loop about when you’ll see deliverables from us.

Step 1: We arrange a call to scope out your requirements and understand if we can help.

Step 2: Mohamed (StepInDigital Founder) or Mick, will arrange a face-to-face meeting, video conference or call (depending on location) to further discuss working together.

Step 3: We deliver a proposal, a project plan and deliverables, including costs.

Step 4: You decide if you want to go ahead.

Step 5: We draw up the contracts which are signed by both parties.

Step 6: Project kick-off meeting

We provide bespoke monthly performance dashboards and reports that include all the metrics that are important to you. Your Account Manager will spend time taking you through these reports – explaining all the data and performance metrics and the work we’ve been doing. We may request extra information to ensure we track the wider impact of the project. Often, the digital data we provide is only part of how our project is benefitting your business, so by combining yours and our data, we’re able to demonstrate the real impact our work’s having.

PPC stands for Pay-Per-Click advertising. This form of advertising is available on platforms including Google, Bing, Facebook and LinkedIn. Unlike other forms of advertising, you usually pay when a user clicks on your advert

Search Engine Optimisation, known as SEO or Organic Search, focuses on increasing your website’s visibility in search engines. This includes increasing the number of keywords your website ranks for and optimising your website for local searches.

PPC uses direct adverts, which are paid for when users view or interact with them. SEO follows a longer strategy of promoting your website, so that it appears in searches for your key terms.

It’s important that content is optimised for SEO so that it will be found and read in the correct way by search engine crawl-bots. Optimised content plays a big part in the ranking algorithm, so it’s important to consider factors like copy length, syntax, headings and internal linking when writing.

An SEO audit will look at a number of ranking factors and uses insights software to benchmark your performance against other industry competitors. Your audit will highlight SEO priorities including ranking keywords, page speed, on-page techniques and technical website errors.

Rankings cannot be guaranteed and, with a large number of ranking features (and the competitive landscape) contributing to your visibility, it’s hard to predict your success. However, a focussed SEO campaign will identify your website strengths and weaknesses and use a strategic approach to optimising your website for success.

SEO usually forms part of a longer-term strategy, as it can take up to 3 months to see initial results and a change in rankings. SEO is something which has to be continuous rather than running for a couple of months

SEO should form part of a continuous always-on campaign. Turning off your SEO campaign can see a loss of the progress you’ve gained with visibility and rankings.

Local SEO focuses on improving website visibility in location-based searches. There are different approaches that can be taken for this, such as local link building and optimising your Google My Business profile.

At StepInDigital we offer a bespoke reporting system, ensuring that we only report on the metrics that matter to you! Set the KPIs you choose and get access to all of your data with our responsive reporting dashboards, as well as a monthly detailed written report that includes an outline of next month’s activity.

We pride ourselves on our outstanding customer service, which includes a dedicated Account Manager. Have one point of contact for ease and enjoy the feel of our team working as an extension of your own.

Our highly experienced team hold a number of specialist certifications, including Google Ads and Analytics, as well as Facebook’s marketing accreditation. We ensure that the team is sent on regular training courses and attend the latest industry conferences. This means we can implement up-to-date industry insights in our clients’ campaigns.

If your website is unfortunate enough to have been hit with a Google penalty, then don’t worry! Our team have a huge range of experience taking onboard clients who have experienced and penalty and helping their brand recover from the negative impact. If you have a penalty then don’t delay, get in touch with our specialists today.