4 Key Areas of International SEO To Conquer Global Success

  1. Home
  2. Marketing Tips
  3. 4 Key Areas of International SEO To Conquer Global Success
International SEO Strategy

Expanding a business to international markets is an exciting venture that opens up new opportunities for growth and success. However, it also presents unique challenges, particularly in marketing and optimising your website for a global audience. A solid international SEO strategy is crucial to effectively reach and engage customers in different countries. By focusing on four critical areas of international SEO, you can give your website the best chance of ranking well and attracting targeted traffic worldwide.

Focus on 4 Considerations For International SEO

#1 – Establishing the Right URL Structure for International Pages:


When targeting multiple countries, it’s essential to establish the right URL structure for your international pages. This helps search engines understand what your content is specifically meant. for users in those countries. You can take several approaches, depending on your preferences and goals.

One option is to use country-code top-level domains (ccTLDs), such as “.uk” for the United Kingdom or “.fr” for France. This approach indicates to users and search engines that the content is country-specific. Another option is to use subdomains or subfolders on your main website, such as “uk.yourwebsite.com” or “yourwebsite.com/uk”. This allows you to keep all your international content under one domain while targeting specific countries.

When deciding on your URL structure, consider factors such as user experience, organic traffic data, and your ability to manage and track multiple websites. Whichever approach you choose, ensure that search engines can quickly identify the version of your website intended for each country.

Also Read: Unlocking The Secrets of White Label SEO

#2 – Prioritising Page Experience for International Users:

Make Your Website Mobile-Friendly

For international SEO, user experience is important. Creating a seamless and localised experience for your international users is essential when targeting different countries. This includes translating your website content into the appropriate languages and localising it to cater to each country’s specific needs and preferences.

To ensure that search engines display the correct version of your page to the right audience, use hreflang attributes. These tags indicate the language and country targeting of your content. By implementing hreflang tags correctly, you can prevent search engines from showing users the wrong language version of your page.

In addition to language localisation, consider other aspects of user experience, such as currency conversion, shipping options, and localised resources. Make it easy for international users to understand and engage with your website, eliminating barriers hindering conversions.

#3 – Understanding International Keyword Differences:

Fresh Keyword Combinations

When expanding into different countries, it’s essential to understand the differences in keyword trends and search behaviour. It’s possible that keywords that do well in one country won’t do as well in another. Conduct thorough keyword research using Semrush and Ahrefs to identify the most relevant and popular keywords in each target country.

Keep in mind that keywords can vary not only in language but also in terms of cultural nuances and local preferences. For example, the time “elevator” in the United States may be called “lift” in the United Kingdom. Please consider these variations and adapt your content to ensure it resonates with your target audience.

Investing time and effort into comprehensive keyword research specific to each country will help you create content that ranks well and attracts relevant organic traffic.

Also Read: A Comprehensive Guide to Optimise Your PPC Advertising Management Process

#4 – Building Backlinks from Country-Specific Domains:

Backlinks UK

Backlinks play a crucial role in SEO, which also holds true for international SEO. When targeting multiple countries, acquiring backlinks from websites with the exact country-code top-level domains (ccTLDs) as your target countries is essential. This ensures that the backlinks are relevant and trustworthy in the eyes of search engines.

For example, if you have a version of your website for Japan, strive to obtain backlinks from websites with a “.jp” domain extension. This enhances the user experience, as Japanese users who follow those external links will be directed to a website that matches their language and country.

When building your international link-building strategy, consider each country’s market sectors. and target audience. Focus on acquiring backlinks from reputable websites relevant to your industry and geography. Doing so can boost your website’s authority and visibility in each target market.


Expanding your business to international markets can be a game-changer for growth and success. However, it requires careful planning and execution, especially regarding international SEO. By focusing on the four key areas outlined in this article and partnering with StepInDigital, a global leader in digital marketing solutions, you can effectively optimise your website to target and engage with customers in different countries.

Establishing the right URL structure, prioritising page experience for international users, understanding international keyword differences, and building backlinks from country-specific domains are all essential elements of a successful international SEO strategy, supported by StepInDigital’s expertise.

By investing time and effort into these areas and leveraging StepInDigital’s proven strategies, you can unlock global success and confidently conquer new markets. Stay updated with the latest trends and best practices in international SEO in collaboration with StepInDigital to ensure your website remains competitive and visible to your target audience worldwide.

So, take the leap with StepInDigital, unlock the potential of international markets, and watch your business thrive globally.