Improved online exposure and increased organic website traffic are two of the primary goals of search engine optimisation (SEO), a vital component of digital marketing. There are various types of SEO techniques that businesses can use to improve their search engine rankings and drive more traffic to their websites. In this blog post, we will discuss the top 12 types of SEO and how StepIn Digital can help businesses implement these techniques to improve their online presence.
Various Types Of SEO Techniques to Improve Your Online Visibility:
#1 – On-Page SEO:
On-page SEO involves optimising the content and structure of a website to improve its search engine rankings. This includes optimising the website’s title tags, meta descriptions, header tags, and content to make it more relevant to the target keywords.
#2 – Off-Page SEO:
Off-page SEO involves optimising the website’s external factors, such as backlinks, social media signals, and online reviews, to improve its search engine rankings. This includes building high-quality backlinks from authoritative websites, engaging with customers on social media, and managing online reviews.
#3 – Technical SEO:
Technical SEO involves optimising the website’s technical aspects, such as site speed, mobile-friendliness, and site architecture, to improve its search engine rankings. This includes optimising the website’s code, improving its load times, and ensuring that it is mobile-friendly.
Also Read: Which PPC (Pay Per Click) Ads Are There, Exactly?
#4 – Local SEO:
Local SEO involves optimising the website’s local search presence to attract more local customers. This includes optimising the website’s Google My Business profile, building local citations, and managing online reviews.
#5 – E-commerce SEO:
E-commerce SEO involves optimising the website’s product pages and category pages to improve its search engine rankings and attract more organic traffic. This includes optimising the website’s product descriptions, images, and reviews.
#6 – Video SEO:
Video SEO involves optimising the website’s video content to improve its search engine rankings and attract more organic traffic. This includes optimising the video’s title, description, and tags, as well as building high-quality backlinks to the video.
#7 – Image SEO:
Image SEO involves optimising the website’s images to improve its search engine rankings and attract more organic traffic. This includes optimising the image’s file name, alt text, and caption, as well as building high-quality backlinks to the image.
#8 – Voice Search SEO:
Voice search SEO involves optimising the website’s content to improve its search engine rankings for voice search queries. This includes optimising the website’s content for long-tail keywords and natural language queries.
#9 – Mobile SEO:
Mobile SEO involves optimising the website’s mobile experience to improve its search engine rankings and attract more mobile traffic. This includes optimising the website’s design, content, and user experience for mobile devices.
#10 – International SEO:
International SEO involves optimising the website’s content to improve its search engine rankings in different countries and languages. This includes optimising the website’s content for different languages and cultures, as well as building high-quality backlinks from international websites.
#11 – App Store Optimization (ASO):
App Store Optimization (ASO) involves optimising the mobile app’s visibility in the app store to attract more downloads and improve its search engine rankings. This includes optimising the app’s title, description, and keywords, as well as building high-quality backlinks to the app.
Also Read: How to Conduct a Keyword Research For Local Businesses
#12 – Content SEO:
Content SEO involves optimising the website’s content to improve its search engine rankings and attract more organic traffic. This includes creating high-quality, relevant, and engaging content that is optimised for the target keywords.
Conclusion:
SEO is a crucial aspect of digital marketing that can help businesses improve their online visibility and attract more organic traffic to their websites. There are various types of SEO techniques that businesses can use to improve their search engine rankings, including on-page SEO, off-page SEO, technical SEO, local SEO, e-commerce SEO, video SEO, image SEO, voice search SEO, mobile SEO, international SEO, app store optimization and content SEO. Stepin Digital is a digital marketing agency that specialises in SEO and other digital marketing services and can help businesses implement these techniques to improve their online presence.
