A Universal Set of Seven Guidelines for Website Design

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Guidelines for website design

Your website should be visually appealing since it will include your carefully crafted content and web design principles. It’s crucial that site visitors can easily comprehend and navigate your site. It’s possible to meet the expectations of your site’s visitors by adhering to specific tried-and-true guidelines for website design. We believe that without prior design knowledge, they may be implemented on any site, regardless of field.

Learn the seven concepts or guidelines of website design that may improve your website’s user experience and aesthetics, whether this is your first website or your fortieth.

7 Website Design Concepts to Improve Your Website’s UI/UX:

#1 – Balance:

When you think about balance, one of the first things that likely comes to mind is weight. A traditional balancing scale used to determine the relative importance of two objects comes to mind here.

Remember that the actual weight of a balancing scale equals the importance of the objects you use in web design. Like any other creation, your website has purely aesthetic and practical parts. At Stepin Digital, we know that your site’s composition will be more harmonious if you emphasise each element equally after determining their relative size and importance.

Symmetrical balance and asymmetrical balance are the two most common forms of equilibrium.

  • Symmetrical Balance

Symmetrical balance means that the visual weight on each side of a line drawn vertically down your page is the same. Visual harmony and a sense of professionalism are conveyed through Symmetrical balance.

  • Asymmetrical Balance

On the other hand, if the pieces’ visual weight is the same on both sides but is arranged in a different sequence, the result is asymmetrical balance. One of the best ways to draw in visitors and create a more engaging website is to use asymmetry.

#2 – Emphasis:

web design principles

Emphasis may be produced using the contrast principle or by employing other visual strategies that make a particular aspect stand out. This is one of the important web design principles. These helpful techniques include, but are not limited to, animation, clever button placement, the use of white space, enticing content, and bold typefaces.

Whether it’s your logo, a call-to-action button, or an image, if there’s anything on your website that you want visitors to prioritise, implementing the emphasis principle will enhance your design.

Also Read: How Does Web Design Affect SEO?

#3 – Contrast:

Contrast is the strategic placement of two or more components close to one another to highlight a third. This effect is exciting and will grab the audience’s attention.

To use this idea in web design principles, you’ll need to consider the elements you want to highlight and how you’ll set them out from the surrounding text. We can confirm that one of the most noticeable uses of contrast is selecting complementary colours for a website’s design.

#4 – White Space:

As the name implies, white space is an empty space. In other words, White space is the term used to describe the portions in a composition devoid of any visual content. It helps highlight your page’s most vital details without overwhelming your visitors with data, allowing them to rest their eyes and absorb the information correctly.

This comprises the webpage’s margins, the gaps between text blocks, and the negative space between and around pictures.

#5 – Unity:

unity in web design

To have a successful website, unity is essential. It refers to the total of how various components operate together. Every element of your website, from images to videos to text, has to function cohesively with the rest of the design. Nothing can be pointless or at random.

#6 – Repetition:

When appropriately used, repetition may produce patterns that are quite pleasing to the eye. In addition, consistency is crucial in reinforcing compositional unity, and recurrence helps with that.

You can make your website look good by repeatedly using the same visual elements. Use the same fonts and colours for various parts of your website. This makes it easier for visitors to remember your website and associate it with your brand.

Also Read: Importance of Web Design in Digital Marketing

#7 – Movement:

Adding motion to a design draws the viewer’s attention and leads them through an even more exciting layout and is one of the primary bases of web design principles. To give the impression of movement, the component parts must be different and set up so that the eye moves from one place to another. This idea is much easier to use in digital design, such as websites because it’s so easy to add dynamic effects to your pages.

Animating your website is an excellent method to use the motion concept. Utilising hover and scroll effects, video backgrounds, etc.


Seven concepts or guidelines of website design that can improve website user experience and aesthetics, such as balance, emphasis, and asymmetrical balance, can be used to draw in visitors and create a more engaging website. Mix complementary colours, white space, repetition, unity, movement, and recurrence to create a successful website. If you need a custom website design for your website then contact us via Email or Phone.