Which PPC (Pay Per Click) Ads Are There, Exactly?

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PPC (Pay Per Click) Ads

PPC advertising, also known as pay-per-click marketing, is one of the most effective strategies for promoting products online and is used by many companies today. PPC commercials, often known as “pay-per-click” ads, are an effective and cost-friendly technique for reaching a large audience and generating leads. This article will discuss the different PPC ads forms and how your firm may benefit from using them in the future.

Various Types of PPC (Pay Per Click) Ads:

Search Ads:

Search Text Ads

The most prevalent kind of PPC advertising is the search ad. When a user searches using a keyword or phrase, these advertisements will display at the top of the search engine results pages (SERPs). Ads appearing in search results are shown only to those specifically searching for that product or service. Typically, they are written and consist of a title, body, and a link to a landing page.

Call-Only Ads:

Pay-per-click advertising, “call-only ads”, only show on mobile devices and prompt the user to phone the advertised company. These advertisements have a tap-to-call phone number, allowing readers to quickly and easily contact the advertised company. Businesses like healthcare and home service providers who depend on phone calls for leads and sales might benefit significantly from running call-only advertisements.

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Shopping Ads:

shopping ads

When a user does a search for a product, shopping adverts (a kind of pay-per-click advertising) will show at the top of the search engine results page. These advertisements are quite graphic, including a picture of the product with details like the price and a link to the website where the item may be purchased. E-commerce stores may benefit greatly from shopping advertising since they raise awareness of products and enhance sales.

Video Ads:

The pay-per-click (PPC) adverts that can be found in the form of videos on YouTube, and other sites of a similar kind are among the most appealing types of internet marketing. Pre-roll, mid-roll, and post-roll adverts are the three types of targeted commercials that may display at any point before, during, or after video playing. Video advertising, which may be either in-stream or discovery commercials, can increase brand recognition and specific products and services. These video advertisements can take the form of in-stream or discovery commercials.

App Ads:

Mobile app install advertisements, also known as in-app banner ads, are a type of PPC ads. Text and picture adverts inside apps may be customised to each user depending on their device, location, and use patterns. Businesses with mobile apps who want to boost app downloads and engagement should invest in-app advertisements.

Display Ads:

display ads

Another common type of PPC ads is display adverts. Ads like this may be seen on websites that are part of Google’s GDN. Over two million sites, videos, and applications that use Google Ads are part of the GDN. Display advertisements are flexible in format, allowing for text, graphics, and even video. They may increase general brand recognition or advertise a particular product or service to a defined audience.

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Retargeting Ads:

Retargeting is a type of PPC ads that shows ads only to those who have previously visited your website or engaged with your content. On the websites owned by those specific persons, these advertisements are shown. These advertisements are reasonably targeted, and they might be used to remind customers of things that they viewed in the shop but did not purchase. The practice of retargeting adverts in the form of text, photographs, and videos has the potential to drastically increase conversion rates and bring in new customers.

Dynamic Ads:

PPC (pay-per-click) dynamic advertising uses automated technology to provide individuals with adverts for products and services specifically catered to their interests and activities. Text, photos and videos are all examples of what are referred to as “dynamic ads,” and each of these types of advertisements has the potential to increase conversion rates and bring in more income significantly.


PPC advertising is available in a number of methods, each of which may assist businesses in accomplishing their goals. Pay-per-click (PPC) advertising allows businesses to boost traffic, brand awareness, and lead generation. In order to do so, businesses must first educate themselves on the many types of PPC ads as well as how each one operates. Pay-per-click (PPC) advertising and other digital marketing services are the primary emphasis of StepIn Digital, a digital marketing company in Leicester, the UK.